Oatbedient
Brand Identity, Illustration, Packaging
05–2022
For people looking for dairy-free alternatives, Oatbedient is an oat-centric brand that is delicious, easily accessible and puts clean labelling at the forefront.
By working closely and collaboratively with the Oatbedient founders; we arrived at a refreshing, delightful brand identity that stands out because of its universal appeal.
︎︎︎ Visit: oatbedient.com
By working closely and collaboratively with the Oatbedient founders; we arrived at a refreshing, delightful brand identity that stands out because of its universal appeal.
︎︎︎ Visit: oatbedient.com
Rice Media
Creative Direction, Brand Identity, Illustration
04–2019
Rice is Asia’s alternative voice. From sex workers to politicians, contemporary art to street food, they’re a content platform bringing fresh perspectives and bold commentary on everyday life in Asia.
RICE needed a clear, distinct voice right from the start. One that rang truer than establishment headlines and tabloid fodder.
With this in mind, I created an identity for RICE that is offbeat yet accessible, as well as put in place a visual identity system for their various platforms like editorial articles, IG and Youtube.
Within 2 years, they’ve captured more than 2 million page views.
︎︎︎ Creative Direction, Design, Illustration: Dan
︎︎︎ UI Design: Convey
︎︎︎ Completed: Somewhere Else
︎︎︎ Visit: www.ricemedia.co
RICE needed a clear, distinct voice right from the start. One that rang truer than establishment headlines and tabloid fodder.
With this in mind, I created an identity for RICE that is offbeat yet accessible, as well as put in place a visual identity system for their various platforms like editorial articles, IG and Youtube.
Within 2 years, they’ve captured more than 2 million page views.
︎︎︎ Creative Direction, Design, Illustration: Dan
︎︎︎ UI Design: Convey
︎︎︎ Completed: Somewhere Else
︎︎︎ Visit: www.ricemedia.co
Neighbour is a hotel that goes against the grain of Macau’s glittering casinos. With brand illustrations that capture everyday moments in the streets of the neighbourhood and touch points that feature local businesses, people and products, guests are given a chance to see the city from a new perspective.
︎︎︎ Unrealised project conceptcompleted: Somewhere Else ︎︎︎ Featured in: Drawing Attention, Viction:ary
︎︎︎ Unrealised project conceptcompleted: Somewhere Else ︎︎︎ Featured in: Drawing Attention, Viction:ary
No Harm Done is a home-grown capsule coffee brand focused on Asian flavours; aimed at providing an alternative to various 3-in-1 options. Most importantly, as a brand, they are 100% plastic free and socially responsible by supporting elderly in social isolation with ethical sourcing.
We designed a set of packaging that has breakthrough shelf presence and immediate appeal with clear positioning. The design direction and identity system scales from packaging through to their website as well as various other key customer touchpoints.
︎︎︎ Creative Direction & Design: Dan
︎︎︎ Design Support: Felicia, Soohee
︎︎︎ Photography Credits:
Toni Cuhadi / No Harm Done
︎︎︎ Completed: Somewhere Else
We designed a set of packaging that has breakthrough shelf presence and immediate appeal with clear positioning. The design direction and identity system scales from packaging through to their website as well as various other key customer touchpoints.
︎︎︎ Creative Direction & Design: Dan
︎︎︎ Design Support: Felicia, Soohee
︎︎︎ Photography Credits:
Toni Cuhadi / No Harm Done
︎︎︎ Completed: Somewhere Else
No Flash
Creative Direction
08–2021
"NO FLASH". You’ve seen the signs, but what backstory haunts those words? What stories do galleries hide, behind brushstrokes and between sight lines? The official unofficial podcast of National Gallery Singapore gives you a glimpse.
Each episode is an audio snapshot of art and culture via an unexpected lens. Be a fly on the walls of history, unravel sculpture culture, or witness the secret life of still life. These are impossible interviews, tall tales and the strangest stories never told. This is the Gallery like you’ve never heard it.
︎︎︎ Creative Direction: Dan
︎︎︎ Design: Choi Soohee︎︎︎ Completed at: Somewhere Else
Each episode is an audio snapshot of art and culture via an unexpected lens. Be a fly on the walls of history, unravel sculpture culture, or witness the secret life of still life. These are impossible interviews, tall tales and the strangest stories never told. This is the Gallery like you’ve never heard it.
︎︎︎ Creative Direction: Dan
︎︎︎ Design: Choi Soohee︎︎︎ Completed at: Somewhere Else