Axis Group Asia
Creative Direction, UI/UX
2021
As investment from luxury retailers pours into the region, competition among creative agencies heats up. New digital experiences and innovative events are in high demand among customers of these global brands, but... who will deliver these?
AXIS GROUP ASIA, a battle-hardened team with the courage for new ideas, knew that they had what it took. But they were about to miss out on some big opportunities, thanks to branding that didn’t reflect their energy, dependability, and grit.
As a creative powerhouse, Axis is a pivot that connects people deeply through 3 simple ingredients: Space, Time and Wonder.
TEAM
︎︎︎ Creative Direction: Dan
︎︎︎ Design + Graphics: Choi Soohee
︎︎︎ Project Director: Yong
︎︎︎ Completed at: Somewhere Else
AXIS GROUP ASIA, a battle-hardened team with the courage for new ideas, knew that they had what it took. But they were about to miss out on some big opportunities, thanks to branding that didn’t reflect their energy, dependability, and grit.
As a creative powerhouse, Axis is a pivot that connects people deeply through 3 simple ingredients: Space, Time and Wonder.
TEAM
︎︎︎ Creative Direction: Dan
︎︎︎ Design + Graphics: Choi Soohee
︎︎︎ Project Director: Yong
︎︎︎ Completed at: Somewhere Else