No Harm Done is a home-grown capsule coffee brand focused on Asian flavours; aimed at providing an alternative to various 3-in-1 options. Most importantly, as a brand, they are 100% plastic free and socially responsible by supporting elderly in social isolation with ethical sourcing.
We designed a set of packaging that has breakthrough shelf presence and immediate appeal with clear positioning. The design direction and identity system scales from packaging through to their website as well as various other key customer touchpoints.
TEAM
︎︎︎ Creative Direction & Design: Dan
︎︎︎ Design Support: Felicia Jong, Choi Soohee
︎︎︎ Photography: Toni Cuhadi
︎︎︎ Project Director: Yong
︎︎︎ Completed: Somewhere Else
We designed a set of packaging that has breakthrough shelf presence and immediate appeal with clear positioning. The design direction and identity system scales from packaging through to their website as well as various other key customer touchpoints.
TEAM
︎︎︎ Creative Direction & Design: Dan
︎︎︎ Design Support: Felicia Jong, Choi Soohee
︎︎︎ Photography: Toni Cuhadi
︎︎︎ Project Director: Yong
︎︎︎ Completed: Somewhere Else