Oatbedient
Brand Identity, Illustration, Packaging
2022 – 2023
Taking on Big Goals with a Humble Identity
For people looking for dairy-free alternatives, Oatbedient is an oat-centric brand that is delicious, easily accessible and puts clean labelling at the forefront.
By working closely and collaboratively with the Oatbedient founders; we arrived at a refreshing, delightful and heartwarming brand identity that stands out because of its universal appeal.
Big brands don't have to lose their humanity. We knew we wanted to help build one that's the antithesis of cold mega-conglomerates that dominate the food industry.
Taking a personable approach that aligns with this promise —creating Oatdit, a humble oat grain character whose wide-eyed view of the world is simple and blissful—accompanying you on your everyday adventures as it explores and enjoys the best that nature has to offer.
Check out their website here.
TEAM
︎︎︎ Creatives, Illustration: Dan
︎︎︎ Brand Strategy: Alina Phang, Kitty Vo
︎︎︎ Account Management: Jeanette Goh, Kimberly Pang
︎︎︎ Project Director: Yong
︎︎︎ Completed at: Somewhere Else
For people looking for dairy-free alternatives, Oatbedient is an oat-centric brand that is delicious, easily accessible and puts clean labelling at the forefront.
By working closely and collaboratively with the Oatbedient founders; we arrived at a refreshing, delightful and heartwarming brand identity that stands out because of its universal appeal.
Big brands don't have to lose their humanity. We knew we wanted to help build one that's the antithesis of cold mega-conglomerates that dominate the food industry.
Taking a personable approach that aligns with this promise —creating Oatdit, a humble oat grain character whose wide-eyed view of the world is simple and blissful—accompanying you on your everyday adventures as it explores and enjoys the best that nature has to offer.
Check out their website here.
TEAM
︎︎︎ Creatives, Illustration: Dan
︎︎︎ Brand Strategy: Alina Phang, Kitty Vo
︎︎︎ Account Management: Jeanette Goh, Kimberly Pang
︎︎︎ Project Director: Yong
︎︎︎ Completed at: Somewhere Else