Rice Media
Creative Direction, Brand Identity, Illustration
2019
Rice is Asia’s alternative voice. From sex workers to politicians, contemporary art to street food, they’re a content platform bringing fresh perspectives and bold commentary on everyday life in Asia.
RICE needed a clear, distinct voice right from the start. One that rang truer than establishment headlines and tabloid fodder.
With this in mind, I created an identity for RICE that is offbeat yet accessible, as well as put in place a visual identity system for their various platforms like editorial articles, IG and Youtube.
Within 2 years, they’ve captured more than 2 million page views.
Visit their website here.
TEAM
︎︎︎ Creatives, Illustration: Dan
︎︎︎ UI Design: Convey
︎︎︎ Project Director: Yong
︎︎︎ Completed: Somewhere Else
RICE needed a clear, distinct voice right from the start. One that rang truer than establishment headlines and tabloid fodder.
With this in mind, I created an identity for RICE that is offbeat yet accessible, as well as put in place a visual identity system for their various platforms like editorial articles, IG and Youtube.
Within 2 years, they’ve captured more than 2 million page views.
Visit their website here.
TEAM
︎︎︎ Creatives, Illustration: Dan
︎︎︎ UI Design: Convey
︎︎︎ Project Director: Yong
︎︎︎ Completed: Somewhere Else