Dan

Seek Sophie
Brand Identity, UI Design, Illustration
2024

Uncover the Unexpected

A travel experience company offering alternative ways to explore SEA, Seek Sophie encourages people to venture out of their comfort zones, to find deeper meaning for themselves.

Leveraging on Seek Sophie’s unparalleled ability to offer rich, localised experiences across the region, we sought to help them settle into their renewed position as a force that’s encouraging people to embrace a different form of travel, far and away from the expected travel packages.

By working very closely and collaboratively with the Seek Sophie team, we developed this energetic brand identity that truly reflects the spirit of Seek Sophie and their mission and purpose that travel should be a force for good.

Check out their website here.

TEAM
︎︎︎ Creatives, Illustration: Dan
︎︎︎ Brand Strategy: Alina Phang
︎︎︎ Project Director: Yong
︎︎︎ Completed at: Somewhere Else

©dan
Branding, Design + Creative Direction